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Cisco's Acquisition Strategy |
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ExcerptsThe Acquisition StrategyLoopholes in the StrategySeveral analysts and media reports expressed doubts over the manner in which the acquisitions were evaluated and the pace at which the deals were closed. Though the company officials boasted of a high success rate for all acquisitions, analysts expressed doubts. Cisco mostly acquired start-ups that were yet to come out with a product. The revenues obtained from those products could not be known until they were fully developed and marketed... Revising the StrategyAccording to the new plan, Cisco's managers were not allowed to decide upon acquisitions. This was a shift from its previous culture of empowerment. Cisco constituted an investment review board whose task was to thoroughly scrutinize all the acquisition proposals. Every month, the heads of various departments including marketing, finance and operations met to discuss the proposals. They assessed the potential impact of a particular acquisition on Cisco. A well-defined operational plan was drawn up at these meetings to ensure a smoother marriage of the target company with Cisco. The managers who supported an acquisition were also made responsible for achieving the financial performance targets on that deal...
Exhibits
Exhibit I: CISCO's Acquisitions |
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